SuperApp for daily work

Services

Required by the employee. Making an appointment for a test or vaccination, repairing equipment, requesting access, obtaining a pass, paperwork, consultations.

Developed

200 microservices

– services with unique interfaces

Catalog support

4000 services

– services in form format

Product

SberFriend. Native mobile application and web portal with adaptive layout. SuperApp for SberBank employees and the Sber ecosystem. Provision of services to B2E/B2B employees, Sber communications with bank employees and the ecosystem, support of critical processes.

Audience

About 300 000 employees of Sberbank and Ecosystem (MAU) throughout Russia. Positions from managers to IT specialists and top management.

Метрики продукта

CSI, CES, MAU, DAU

My role

Head of Product Design (UI, UX, EX) tribe (divisions).

What design team do

Conducting research and research base, supporting layouts and development, participating in planning, developing and improving the work metrics of the design team and researchers.

Метрики команды

CSI, CES, Accesability

Main page

Employee entry point every day

Screen for you

The set of services adjusts to daily needs. Beginning and end of the working day. Adjusts to the life of an employee throughout the year: birthdays of colleagues, vacations, remote work, corporate training.

Widget system

Combines ML recommendations and suggestions from editors.

Search

The search searches through all internal resources of the Bank. You can find an employee, organizational structure, service, service, question on work. Search through social network, bank documents, jira issues and articles from confluence.

Selecting the first search result 71%

99% top 5

Search for different objects

More than 7 types

News, media
& communities

Latest company news. Corporate social network.

News

Articles and news. Wysiwyg article editor

Working social network

Internal linkedin.

Growth of activity from scratch

20% DAU

for main news page

50k posts

500k likes

Account & contacts

Personal account with documents, accesses and services. Employee profiles with virtual business cards.

The address book

Contacts of employees, connections with projects in the company, teams, organizational structure. Secretaries, directors and deputies. Everything you need to quickly find colleagues.

Requests, tasks
& notifications

Any ordered services in the services create a request to track the status and manage and clarify the execution. Managers agree on access, appointments and documents. Orders are divided into tasks.

Managing the flow of requests and tasks

The smart tag system made it possible to speed up work with sorting and processing applications. To endure important, soon ending and urgent.

500k

Executed daily requests

Graphic design and communications

Video

Promo video from Sbergile home about the work of the application and the virtual assistant

Сторис

Preparation of guides, dimensional grid and story management. Also preparing examples.

Стикеры и маскот

Stickers for messengers and nailcakes. Development of a mascot for entertainment and accompanying team events.

Email

Preparation of notification templates and email newsletters for events

Banners

Preparation of guides, size grid and banner adaptation mechanism

Goods

Magnets, t-shirts, mugs and cases for events, Sber birthday and team anniversaries.

Welcome Screens

Animated loading screens on the first app load of the day

Landings

Landing pages with links to products, instructions and FAQ.

Illustrations

A pack of illustrations accompanying the interfaces has been developed

Icons

300+ Customized icons from a ready-made set of Feather icons, in a 2px grid.

Fonts

SB Sans. Sber corporate font

Guides for internal social networks

Guide for designing communities, events and posts for internal communities on a social network. Photos, videos, texts and articles.

Customer Experience team

Conducting research and quantitative research. Conducting UX research. Brand development within the Sber brand book. Support for layouts and development. participation in PI quarterly planning, development and improvement of work design metrics and research. Conducting team events: daily, retrospectives, one2one, round lectures and conference reports.

Summer 2022

Timonov Maksim

Team lead

Mosolov Nikita

Product designer

Golutvina Anna

Product designer

Kharnauhova Anna

Product designer

Emelyanova Olga

Product designer

Kurbatova Natalia

Product designer

Chechelnitskaya Tatiana

UX researcher

Stankovich Milena

Graphic designer

Kravchenko Oksana

Сopywriter

Also took part

Pronina Olga

Marketing Manager

Bagdanova Nadezhda

Graphic designer

Beschetova Ekaterina

UX researcher

Levina Evgeniya

UX researcher

Yaskevich Vitaliy

Product designer

Next products

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