SuperApp for daily work
Services
Required by the employee. Making an appointment for a test or vaccination, repairing equipment, requesting access, obtaining a pass, paperwork, consultations.
Developed
200 microservices
– services with unique interfaces
Catalog support
4000 services
– services in form format
Product
SberFriend. Native mobile application and web portal with adaptive layout. SuperApp for SberBank employees and the Sber ecosystem. Provision of services to B2E/B2B employees, Sber communications with bank employees and the ecosystem, support of critical processes.
Audience
About 300 000 employees of Sberbank and Ecosystem (MAU) throughout Russia. Positions from managers to IT specialists and top management.
Метрики продукта
CSI, CES, MAU, DAU
My role
Head of Product Design (UI, UX, EX) tribe (divisions).
What design team do
Conducting research and research base, supporting layouts and development, participating in planning, developing and improving the work metrics of the design team and researchers.
Метрики команды
CSI, CES, Accesability
Main page
Employee entry point every day
Screen for you
The set of services adjusts to daily needs. Beginning and end of the working day. Adjusts to the life of an employee throughout the year: birthdays of colleagues, vacations, remote work, corporate training.
Widget system
Combines ML recommendations and suggestions from editors.
Search
The search searches through all internal resources of the Bank. You can find an employee, organizational structure, service, service, question on work. Search through social network, bank documents, jira issues and articles from confluence.
Selecting the first search result 71%
99% top 5
Search for different objects
More than 7 types
News, media
& communities
Latest company news. Corporate social network.
News
Articles and news. Wysiwyg article editor
Working social network
Internal linkedin.
Growth of activity from scratch
20% DAU
for main news page
50k posts
500k likes
Account & contacts
Personal account with documents, accesses and services. Employee profiles with virtual business cards.
The address book
Contacts of employees, connections with projects in the company, teams, organizational structure. Secretaries, directors and deputies. Everything you need to quickly find colleagues.
Requests, tasks
& notifications
Any ordered services in the services create a request to track the status and manage and clarify the execution. Managers agree on access, appointments and documents. Orders are divided into tasks.
Managing the flow of requests and tasks
The smart tag system made it possible to speed up work with sorting and processing applications. To endure important, soon ending and urgent.
500k
Executed daily requests
Graphic design and communications
Video
Promo video from Sbergile home about the work of the application and the virtual assistant
Сторис
Preparation of guides, dimensional grid and story management. Also preparing examples.
Стикеры и маскот
Stickers for messengers and nailcakes. Development of a mascot for entertainment and accompanying team events.
Email
Preparation of notification templates and email newsletters for events
Banners
Preparation of guides, size grid and banner adaptation mechanism
Goods
Magnets, t-shirts, mugs and cases for events, Sber birthday and team anniversaries.
Welcome Screens
Animated loading screens on the first app load of the day
Landings
Landing pages with links to products, instructions and FAQ.
Illustrations
A pack of illustrations accompanying the interfaces has been developed
Icons
300+ Customized icons from a ready-made set of Feather icons, in a 2px grid.
Fonts
SB Sans. Sber corporate font
Guides for internal social networks
Guide for designing communities, events and posts for internal communities on a social network. Photos, videos, texts and articles.
Customer Experience team
Conducting research and quantitative research. Conducting UX research. Brand development within the Sber brand book. Support for layouts and development. participation in PI quarterly planning, development and improvement of work design metrics and research. Conducting team events: daily, retrospectives, one2one, round lectures and conference reports.
Summer 2022
Mosolov Nikita
Product designer
Golutvina Anna
Product designer
Kharnauhova Anna
Product designer
Emelyanova Olga
Product designer
Kurbatova Natalia
Product designer
Chechelnitskaya Tatiana
UX researcher
Stankovich Milena
Graphic designer
Kravchenko Oksana
Сopywriter
Also took part
Pronina Olga
Marketing Manager
Bagdanova Nadezhda
Graphic designer
Beschetova Ekaterina
UX researcher
Levina Evgeniya
UX researcher
Yaskevich Vitaliy
Product designer
Next products
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