About company

SberBank is the largest bank in Russia, Central and Eastern Europe, and one of the leading financial institutions worldwide

www.sberbank.ru/en/

Products

SberFriend. SuperApp for SberBank employees and the Sber ecosystem. Providing services to B2E employees, Sber communications with bank employees and the ecosystem, supporting critical processes. Development of related products: design system, low code development environment, CMS, task manager, integration with SberChat internal products and Virtual Assistant. Application in two languages (EN/RU).

Accomplishments

Creation of the CX team (designers and researchers). Relaunch and redesign of the product from scratch. Building a pipeline for the development of layouts and research, review and quality control. Team metrics and lead time. Team meetings, syncos and retrospectives. Setting up work with other departments. Growth of the team in working with the principles of HIG and Material Design.

Transition from Sketch+Zeplin+Abstract to Figma library + Principle/After effects. Prototyping with FramerX (css+js).Creating SberFriend - restarting the DRUG project in the superapp.Creating a low code constructorCreating and maintaining a system design team (design and development)

Developing play book and cookbook for onboarding services Conducting quantitative and qualitative research to work with product teams for achievement of team KPIs. Increasing CSI, CES, NPS. Design thinking, CJM, JTBD, Service blue prints. A/B testing. data driven design. Facilitation of Design Thinking and Cust Dev meetings with product teams. SaaS principles. Integration with an assistant and an ecosystemIntegration with the SberChat product

Audience

About 300 thousand employees of Sberbank and Ecosystem (MAU) throughout Russia.

My role

Lead design (1.5 years), Head of Product Design (UI, UX, EX) tribe (divisions) (1.5 years)

Team

CX team - up to 15 people. Product department unit with about 300 employees.

Products

SberFriend

SberFriend - An application that combines services for Sber employees. Integrated with the Salut family of assistants.

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Design system

Development of an integrated design system for designing the application itself and the services within it.

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FriendCode

Low code solution for creating and distributing services.

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CMS&Admin panel

Content management subsystems, social media moderation. networks, publishing content, managing levels of access to services and content. Connecting and aggregating reporting from analytics from master systems.